It is amazing how much events can cost, besides just an empty wallet, now a days:
Here are a couple great ideas to keep your costs low and still have fun!
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Ask for sponsors: Donations to support your cause or endeavor. It is important to create value for the sponsor where the gain is equal between businesses. The sponsor has to feel like they are receiving enough reward for their contribution. This doesn't mean they NEED to be thanked, but gratitude is the easiest thing you can do to show someone you appreciate them.
Make sure you are clear on HOW they are helping. Include a door prize, giveaway, trade table, advertisement, promotion, extra marketing, a support percentage or some sort of 'branding' advantage for the donation. Biggest thing to remember: People are not donating for you, they are donating to support a belief; whether it be in you, in your business, in your cause, etc. People want to do the right thing, how is donating to you going to benefit them?
- Door Prizes
- Annual Savings
- Bells & Whistles
All you need is personalized thought.
Know your audience - know your market.
Your bonus is exposure, a great event is a remembered event.
What do your market enjoy to do? What can you DO to GIVE back to them and gain awareness or value?
The third tip to lower costs for event planning is to think about the community.
A Community Event!
Sometimes that can be a nerve racking phrase. It gets my anxiety going if I think about the time involved. Especially, if you are trying to organize a drop-in event by yourself. To gain enough interest to pay for your cost is very difficult to do.
You want to find businesses who care about each other. The ones who share a communal interest, for example, seniors, children, healthcare, the arts, ice cream (I would be there), etc. The problem with this event is: it is so tricky to find people who are interested, not only to come to the event but to also support it. This takes hours of time and patience to put in motion, plan, and implement. From marketing, signage, applying for grants, location, supporters, attendees, and the list goes on. Sometimes, the only thing harder than running a business is organizing an event that runs so smoothly you don't end up in bed for a week recuperating from exhaustion. Most people who will be interested are business owners who either care deeply about your cause or they are 'desperate to do something'. They will neither be quick to get on board and give money for an event, nor will they have the kind of money it would take for a big communal venue and amazing circus procession with exotic food to attract record numbers. Let alone, the cost for advertisement.
The solution: Choose a strip mall or complex. Some where with heart and selection. Local is ALWAYS better and most of the owners would be happy to give percentages or make a deal with the right effort. This does take time and money to feel the efforts though. An investment on your part is HUGE unless you know the right people or have a network in place. If you are looking to make a difference but don't have the money or time to invest in a huge endeavor. Support others, join a networking group, or put together one with like minded people.
See how stressful it is to plan an event?
Find local events and support them by attending.
We do the 'foot' work for you so you can simply enjoy your event and know everything is being handled.