1. Network - utilize your local organizations, if you cannot afford membership find someone that can take you as a guest. Give out your business cards, join in conversations, and develop an elevator pitch for your company. Be aware of events in your area requesting door prizes, giveaways or coupons, offer to supply some - make the 'prize' eye-catching and fill it with lots of company information. A trade show stand may be too expensive but still attend and give out bags with your logo on it and include your company information. Network online too, find your 'perfect' customer through blogs and comment regularly, and share your expertise.
2. Referral - When you use a service be sure to give a referral this will encourage them to reciprocate. In this technological age, a hand written thank you note goes a long way and when written on your brochure style notepaper will keep your name forefront. Develop a relationship with existing customers and encourage them to refer your services.
3. Collaborate - Find non-competitive businesses in your locality and develop ways to cross-promote with web site links, bundled promotions, and coupons.
Do you have an inexpensive promotional idea to share?
What promotions have worked for you?